🧪 Inside the Lab - Vol. 2

🏴‍☠️ Some signs lead you straight to the treasure chest,

Author

Shawn Tenam
April 04, 2025

In partnership with

while others drop you off at the corner of Lost and Confused.

Don’t be that adventurer who tosses the map out the window
and then wonders why they’re having a staring contest with a cactus.
(We like to call this the “Zoro detour.”) *one piece ref. iykyk

🧠 : The Signal Merge Formula

Forget just enriching leads — score them.

Here’s a simple Clay tactic I use to combine multiple enrichment points into a single column, then let AI do the heavy lifting to prioritize which accounts are worth your time.

This works especially well if you're scraping things like:

  • SEO descriptions

  • Tech stack insights

  • Hiring trends

  • Job board language

  • Intent signals like funding or new GTM roles

But instead of relying on one signal… we merge ‘em all.

🛠️ The Setup

  1. Enrich multiple signals per account

    • Example:
      Buying Signal #1 – “Hiring 3 Data Analysts”
      Buying Signal #2 – “SEO mentions generative AI”
      Buying Signal #3 – “New job post for RevOps Lead”

  2. Combine them into one column with a Clay formula
    Use this to stitch the fields together with smart logic:

[ {{Signal_1}}, {{Signal_2}}, {{Signal_3}} ].filter(Boolean).join("\n")

  1. Send that column to AI for scoring
     

    Prompt example:

    “You’re a B2B outbound strategist. Based on the merged signals below, score this company’s likelihood to be a high-priority outbound prospect. Give a 1–5 score and 1-2 sentence reasoning.”

💡 Why this works

Scattered enrichment tells a scattered story.
Merged signals reveal patterns.

Instead of guessing which signal matters most, you let the AI spot alignment — across product fit, timing, and buying behavior.

It’s not just "data enrichment."
It’s intent synthesis.
And it's how you stop chasing vibes and start chasing qualified revenue.

⚔️ Subscribe to The Alchemist

If Zoro can find his way to the fight (eventually), you can find your way to better outbound.
And if not? I’ll chart the signals till we hit treasure.

Every sub helps fuel the lab - and keeps the automations weird.

📬 Jump in for weekly drops, lead scoring logic, and the occasional anime reference 

⚗️ Join the crew below:

🏴‍☠️ Still hunting for the right signal?

⚡️ Coming Up Next:

The next drop goes one layer deeper - not just what to look for, but where to start when building your outbound universe from scratch.

⚙️ No integrations. No credits.
Just your customer list, Apollo, and a few formulas that turn chaos into clarity.

And yes, we’re building a plug-and-play SOP with prompts, formulas, and a Clay table template you can clone.

If you’ve ever wondered:
“How do I build a pipeline that actually reflects my ICP?”
This is your map.

🧭 (No compass required — even Zoro could follow this one.)

See you next….

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