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What Sets It Apart
A lot of people stop at surface-level scoring.
Job titles, company size, a few tech tags.
But real scoring? It needs to look deeper.
Here’s what I mean:
Most people track website visits.
But they only score the person.
What about the company behind that visitor?
If someone from a relevant account lands on your site…even if it’s not the buyer you should know. And score it.
Most people think scoring stops after the list is built.
But the real game?
Scoring should shape how you execute your outreach.
Who gets a multi-channel touch?
Who gets email only?
Who gets a call?
The Full Experience
We all love shiny tools.
But most teams don’t know where to start.
They blast out sequences and hope for the best.
This system forces you to step back, slow down, and build with intention.
Scoring first.
Everything else flows from there.
It helps you tier your outreach, cut waste, and stay focused.
What You Can Do Next
Once you’ve built your scoring foundation, that’s when the real strategy kicks in.
Instead of guessing who to target with your best tools - you know exactly where to deploy them.
Here’s what I suggest layering in:
🔗 Website tracking + signal tools:
🔗 Signal detection + outbound messaging:
🔗 Multi-channel execution:
The beauty?
Once your leads are scored + tiered, you’re no longer wasting effort or credits.
You know exactly who to push into multi-channel, who gets email only, who gets video, and who to keep warming.
Next Steps (Your Access 🔓)
Because you’re subscribed, you get early access to the full package before it goes public.
The links are all included below 👇—
just like I promised.
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