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You’re here. Let’s build.
This isn’t a launch.
There’s no big announcement.
You just found your way into something real - and I’m glad you did.
The Alchemist is where I drop what I’m building as I’m building it.
Workflows. Signals. Sequences.
Some of it’s clean. Some of it’s messy.
All of it’s useful.
I don’t write in hindsight - I write mid-process.
This is the logbook.
(And just a little side note - GPT may have gotten a tad carried away with those biceps in the manga thumbnail. Let's just say it was showing off my creative prowess!)
🧪 Inside the Lab — Vol. 1
Stop enriching everything. Start qualifying better.
Most outbound workflows treat enrichment like it’s free and infinite.
But if you’re enriching every row, firing webhooks at random, and hoping AI sorts it out later...
you’re just building expensive noise.
I filter first.
Here’s one of the cleanest, most overlooked tricks in Clay:
Checkbox logic.
It sounds simple.
But once you wire this into your flow, you’ll wonder how you were running anything without it.
Let me show you how I use checkbox formulas to:
Pre-qualify Accounts before enrichment
Control webhook triggers
Auto-route top accounts without extra logic hacks
It’s fast, clean, and makes your entire Clay board smarter.
✅ Checkbox Filters - the smart pre-check
Use a boolean formula to flag high-potential leads before enrichment kicks in.
Think of it as a bouncer for your workflow:
Only the qualified get in.
The rest? They wait outside.
You can build logic based on:
Revenue
Employee count
Funding rounds
Tech stack
Even custom enrichment fields
Whatever defines your ICP — this locks it in.
🧠Example: ICP Logic
Targeting companies with 50–1500 employees and $10M+ in revenue?
Here’s your Clay formula:
{{Annual Revenue}} > 10000000 &&
{{# Employees}} > 50 &&
{{# Employees}} <= 1500
💥 Subscribe to The Alchemist
For those who believe outbound can be art, and that lead scoring deserves a Stand name.
Every subscription powers the lab
This isn’t just support it’s joining the squad.
👇 Step into the lab:
🌀 What’s coming next
The next post is a breakdown of how I’m using signals — not in messaging, but as a compass.
I’ll show you how I track it, route it, and turn it into something useful.
No hype. Just flow.
→ Next drop’s already in motion.
(JoJo fans know the vibe.)
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